Looka

AI-assisted logo design and brand-kit service for exploring identities and purchasing usable brand assets.

Explore logo concepts, adjust typography and colours, and choose an appropriate purchase package before downloading files.

Access and pricing: Design exploration is free to try, but usable logo downloads and Brand Kit packages are paid. Check file formats and renewal terms.

What it does well

Based on the existing description, Looka is an AI-assisted logo design and brand-kit service. You explore logo concepts, adjust typography and colours, then choose a purchase package to download usable files. Listed features are logo concepts, logo customisation, brand kits and brand assets.

Who gets the most from it

Solo founders and small businesses that need a starting identity quickly and do not have a designer. It suits early-stage projects where a ready-made logo and matching assets are enough.

Getting started in 10 minutes

Enter your brand name and style preferences, review the generated concepts, and refine fonts and colours. Preview the logo in small sizes and on dark and light backgrounds before you pay.

Limits to check before you commit

Design exploration is free to try, but usable logo downloads and Brand Kit packages are paid, and you should check file formats and renewal terms. We could not load Looka's pricing page at the time of review (October 2026) (access blocked), so confirm one-off versus subscription pricing and trademark considerations directly. Pricing checked on the official page in October 2026: Designing logos is free; you pay when you download. Brand Kit is $96 a year, Brand Kit with an AI website is $129 a year, and logo-only packages are $35 (one low-res PNG) or $72 (multiple high-res formats) one time.