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Search Console Traffic Drop Triage From Two Equal Periods

Compare two Search Console exports to separate demand changes, CTR changes and missing evidence. Get a prioritized review list without pretending that correlation proves a ranking cause.

By Genius ForgesUpdated Oct 22, 2026

Use your attachments

Attach your files in the chosen AI platform, then paste this prompt.

Before you paste

Attach two redacted CSV exports with the same dimensions and filters, including date ranges. Exclude personal or confidential query data.

Your prompt

Use my attached Search Console performance exports for two equally sized complete periods. First confirm search type, date range, country/device filters and whether dimensions and row limits match. If the exports cannot be compared, explain what to re-export.
For each matched page/query pair, show current and previous clicks, impressions, CTR and average position. Calculate CTR as clicks/impressions and report CTR change in percentage points. Treat zero denominators as undefined. Calculate click change in absolute terms and percent only where the previous value is nonzero. Separate: fewer impressions; lower CTR with similar visibility; visibility changes requiring inspection; new/missing rows. Do not add average positions or claim an algorithm penalty. Rank the five most useful manual investigations by lost clicks and confidence. Return a table, uncertainty notes and one specific next check for each row. Never infer suppressed or missing queries from absent rows.

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Example result

Example inputs: same Web/US/mobile filters, two complete 28-day periods; /guide: 100 clicks/2,000 impressions before, 60/2,000 now. Illustrative example; not tested on the listed platform. CTR: 5% → 3%, change −2 percentage points. Clicks: −40 (−40%); impressions unchanged. Investigation: compare visible query mix, title/snippet and current results, then inspect whether intent changed. This does not establish a cause; average position and query mix are still required.

Illustrative example; not tested on the listed platform. Example inputs are stated in the preview. No platform test or measured performance is claimed.

How to use this prompt

  1. 1Choose a compatible assistant for this task.
  2. 2Attach the specified source material in that platform.
  3. 3Copy and paste the complete prompt.
  4. 4Review the output against the checks below before using it.

Tips & limitations

Check the result: 1. Periods, filters and dimensions match. 2. CTR percentage points are not relative percentages. 3. Investigations are hypotheses, not proven causes. Example output is illustrative; independently verify calculations, dates, quotations and actions relevant to your task.

Search Console analysisCTR audittraffic drop

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Review evidence

Illustrative example · 2026-10-22

Distinct practical task selected after the library gap review; no measured breakout-query claim. Compatibility checked from provider documentation; no cross-platform benchmark or ranking claim.

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