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| What matters | 🎯 Leonardo.ai | 🔥 Adobe Firefly | ✨ Google Gemini |
|---|---|---|---|
| What it does | Creative AI platform for image generation, visual guidance, editing, and paid production workflows. | Adobe's generative creative platform for image, vector, video, and audio work, with free access and paid plans. | Google's AI assistant for writing, planning, research and multimodal tasks. Free with a Google Account; paid Google AI plans start at $4.99 a month. |
| Best for | Image generation and Visual guidance controls | Image generation and editing and Vector generation | Everyday writing, planning, and multimodal assistance |
| Pricing model | Free plan + paid | Free plan + paid | Free plan + paid |
| Free-plan limits | Free gives 150 fast tokens a day with public creations and basic quality settings. Essential is $12 a month (8,500 tokens), Premium $30 (25,000) and Ultimate $60 (60,000), prices excluding tax. Team and API options are listed separately. | Free access has generation limits. Paid plans expand standard and premium usage; some video and audio operations consume credits. | Free is $0 with a Google Account. Since 9 October 2026 free users start on Auto, where most prompts use Flash-Lite and harder ones may go to Flash or Pro. Google publishes no number of free prompts: limits depend on prompt complexity, models, features and chat length, and refresh every 5 hours up to a weekly limit. Plus is listed at 2x Free usage ($4.99/month), Pro at 4x ($19.99/month) and Ultra from $99.99/month. Limits may change without notice. |
| Platforms | Web | Web | Web, iOS, Android |
| Key capabilities | Image generation Visual guidance controls Image editing Paid private generation | Image generation and editing Vector generation Video generation Audio generation Creative Cloud workflows | Writing assistance Planning and brainstorming Multimodal questions Google AI subscription upgrades |
| Strengths | Start from a prompt or visual reference, explore a style, and check privacy and credit requirements before production use. | Explicit reference controls can support a repeatable art-direction brief. | A real free plan with image generation and editing, Deep Research, Gemini Live, Canvas and Gems Conversational revisions let you state what should change next Paid plans bundle storage and Google app features, with clear multiples of the free usage |
| Limitations | The Free plan provides a daily token allowance and public generation. Paid plans increase capacity and add private-generation options; token costs vary by operation. | Free access has generation limits. Paid plans expand standard and premium usage; some video and audio operations consume credits. Controls and terms vary by selected model; a reference does not guarantee exact product reproduction. | Since 9 October 2026 free users mostly get the Flash-Lite model; harder prompts may go to Flash or Pro Google publishes no number of free prompts; limits are compute-based and can change without notice Image availability and controls depend on the current account; identity fidelity is not guaranteed |
| No signup required | Not verified | Not verified | Not verified |
| No credit card required | Not verified | Not verified | Not verified |
| Open source | Not verified | Not verified | Not verified |
| Free trial | Not verified | Not verified | Not verified |
| Access details reviewed | 2026-10-15 | 2026-10-06 | 2026-10-29 |
| Official pricing / source | Check pricingAccess source | Check pricingAccess source | Check pricingAccess source |
| Next step | Explore Leonardo.ai | Explore Adobe Firefly | Explore Google Gemini |