Lavender

AI email coaching and sales tools for improving outreach drafts and supporting personalised sales workflows.

Review an email's feedback, adjust the message to its recipient, and evaluate actual replies rather than relying on a score.

Access and pricing: The email coach can be installed free, but coaching allowances and Ora sales-agent pricing differ. Exact current limits need a provider check.

What it does well

Lavender centres on one idea: learn from your own sending history. According to its site, Email Coach analyses your past emails to learn what works for you and your team, and Ora is its AI sales agent that drafts emails based on that analysis. The company also lists a CRM enrichment feature and says it is SOC2-certified and GDPR-compliant, which matters if your security team asks questions.

Getting started in 10 minutes

The site offers an "Install the Coach for Free" option, and the coach is installed as a Chrome extension that connects to your email provider. A sensible first test is to draft one real outreach email, read the feedback, rewrite it for the specific recipient, and compare reply rates over the following weeks instead of chasing a score.

Limits to check before you commit

The homepage links to pricing sections but did not show plan prices or what the free tiers include, so confirm coaching allowances and Ora pricing directly with Lavender. The homepage does not mention an API, and it names Chrome as the install route, so check that your browser and mail setup are supported.