Apollo.io

Connected AI sales platform for B2B data, prospecting, enrichment, outreach, and go-to-market workflows.

Find relevant accounts, verify contact fit, and build an outreach workflow connected to your sales process.

Access and pricing: Free and paid plans are offered. Credits, data access, sequencing, integrations, and team controls vary; check the current plan limits.

What it does well

Based on Apollo's pricing page, plans are Free, Basic, Professional and Custom. Basic targets individual sellers doing regular outbound with email sequencing and core integrations, while Professional adds higher credit limits, AI features, call recording and advanced CRM integrations.

Who gets the most from it

Sales reps, founders and small go-to-market teams who want prospect data and outreach in one place. Larger teams can look at Custom for custom volumes, SSO and dedicated support.

Limits to check before you commit

The page does not state numeric credit allowances or the free plan's record limit, so check Settings and Credit usage in your account. What it does say: credits are pooled across the team, granted at the start of each billing cycle and do not roll over. Free plans can connect only Gmail accounts, while paid plans can connect Microsoft Office or other providers. Annual plans are discounted but need a 12-month commitment, and monthly plans can be cancelled anytime. Verify contact data before outreach and follow email-marketing rules.